Sunday, 10 October 2010

Generic Codes

Generic codes of R&B/ Hip-Hop
Technical codes
- Many two shots can be used to show the two people (Boy and Girl) together (highlights romanticism that couple share).
- Tracking shots and performance shots of the artist towards their "lover" in the video is also generic and will convey their relationship to higher gravity, virtue and significance.
Symbolic codes
- Interactions with the other model who is playing the part of the lover such as; touching, holding, deep stares into their eyes and a common generic symbolic code is when a male/female holds their partners chin and gazes into their eyes as an example.
Generic conventions
- Items of Mise en scene such as rings, bangles and necklaces/ expensive jewellery are all generic for an R&B/Hip-Hop video
- Clothing will range from stereotypical attire for the main grime artist, his spouse and other minute characters in the video in order to fit into the conventions of the genre appropriately and aim at our main target audience well. However the costumes will also have a sense of casualness to them, that can illustrate a less intimidating and more sophisticated/ laid back feeling to the performers and the video on a whole, which will be useful to subverting the conventions because of the romantic tone that the video will possess.
- Dark colours are often used to portray negative feelings of the artist (through the grime genre and somewhat stereotypical portrayal of artist from a Marxist perspective)
- Bright and vibrant colours however will also be used to show the artists positive feelings, which will connote well towards the song as it is meant to be positive and uplifting, and therefore also subversive to the genre.
- R&B video's tend to be performance and narrative based

Thursday, 7 October 2010

Camera Techniques I May Use

Camera techniques I may use...


Extreme long shot/establishing shot-establishes physical context of action; shows landscape and architectural exteriors


Long shot -shows a large scale action; shows whole groups of people; displays large architectural details


Medium shot- small groups such as two or three people


Close-up- focus on one character; facial expression very important


Extreme close-up- facial features in a character or small objects


Framing where people etc. are placed within the frame ( composition)


Angles high angle/birds eye view ( filmed from above)


Aerial shot - (filmed from helicopter)


Low Angle - worms eye view filmed from below


Movement - pan/panning ( camera moves on a pivot left right


tilt - camera attached to moving object to follow action


Tracking - tracking shot (camera attached to moving object to follow the action)


zoom - camera moves in on a object/moves out from the object


short take - shot lasts for a short time


Long take - camera lingers on the frame




EDITING


cutting and splicicng the footage to create the finshed text.
editing techniiques...


Quick cuts - shot moves rapidly from one frame/shot to the next
Fade (fade to black) - one shot fades away to black and the next shot fades in
dissolve - one shot fades out as the next shot simultaneously fades in
wipe - a shot is literally wiped of fthe screen by another
slow motion a sequence is slowed down
fast motion a sequence sped
Stop motion a series of still shots or drawings etc. are taken with a still camera and mixed into a moving image programme to create a digital animation sequence

Me And You lyrics Analysis

This song is sung by Haydon and wretch 32, wretch 32 is a predominantly grime artist whereas Haydon is an RnB artist. The main performer of the song is wretch 32, he is discussing his relationship in this song. Wretch 32 has made many songs about his love life; this is one of his more famous ones. He is an unsigned artist who is relatively well known in the Grime scene.

The opening verse of the lyrics of the song, reaffirm that this is a love song, as the Haydon singer says “Me and you”. This shows that this singer is talking about a relationship with a girl, as very few if any grime songs are based on homosexual relationships. We then here wretch 32 explain that he will not leave his girl, this represents him as caring which I think our group will have to take into consideration when thinking of how we will represent the main male performer. Wretch 32 then describes the reasons as to why his girlfriend likes him, e.g. he says,”with my smile she can’t stay mad at me”. This represents the artist as confident and comfortable with himself, this is a stereotypical representation of grime and hip hop artists. This alpha male representation is something our group will try to mediate in our music video. The fact that wretch then says “my egos a problem, were working around”, shows that he is aware of his over confidence and need to please, which is unconventional representation of a grime artist, giving our group a option to make the main performer less conventional. The mentioning of another male suggests that there may be a love triangle involved, which is a theme that we may also be able to incorporate into our music video.

In the next verse wretch wretch 32 shows that he is committed to his relationship, as he mentions the idea of marriage in the lyric, “i can put a ring around your finger”, this is also an unconventional representation of a grime/ hip hop artist as they are normally represented as disrespectful towards women. The chorus then plays where we hear the singer Haydon, expressing his care for his partner. He says, “you, words can’t describe”, this a quite stereotypical representation of an rnB singer as these type of lyrics are commonly seen in RnB music videos.

In the next verse we hear the artist wretch 32 acting like a alpha male once again, as he shows his supposed authority over his girlfriend. He says, “She knows what the rules allow”, here wretch 32 is claiming that there are certain rules which his girlfriend must abide by, making him look like the more superior in the relationship. The representations of wretch 32 we see in this verse reflect the stereotypical representation of grime artist in music videos. We are also given this impression of wretch 32 in the following lyrics where he says “money ain’t a Thing”, here he shows off that he is reasonably wealthy. This is commonly done by grime and Hip Hop artist, two very similar genres, as this is a genre in which artists are very money motivated and like to show their wealth and success.

In the next verse we here wretch 32 assert his affection for his girl, he says, “she makes me smile on a rainy day”. This lyric once again represents wretch 32 as a caring and affectionate person, especially towards his girlfriend. Here wretch 32 is not being represented as a stereotypical grime artist as grime artist tend to be portrayed as “tough guys” , who are not very emotional. We also her from wretch 32 in this verse that he in the past was with a lot of girls but has matured and changed his ways, he says, “ girls come and go, I’m tired of the campaign”. This lyric shows that wretch 32 is trying to settle down and commit to one girl.

In the next verse we hear Haydon proclaim his affection for his own girlfriend, just as wretch 32 had done previously. This is a conventional representation of RnB artists and something the audiences would expect. He says, “all I need is your touch”, which shows that Haydon is very passionate. The song ends with wretch repeating “all i need is you baby”, this ending is similar to the opening of the song in that it makes it clear that the songs main theme is love.

Overall, we can say that this song is represents the main artist both conventionally and unconventionally considering the genre of the song. There are some verse where the artist, wretch 32 is represented as caring and affectionate, which is not a stereotypical representation of grime artists. However, there are also verses where wretch 32 is represented as a macho alpha male and the more superior in the relationship. The two different sides to wretch 32 identified in the lyrics shows that in our music video we can have some creative freedom considering the fact that it is a grime song. Our group will also consider making the artist less stereotypical considering the lyrics are allowing us to, also this will help us to make our music video more original.

Me And You Lyrics

Lyrics


Me and you, me and you (Haydon)

N I ain’t ever said I was (wretch 32)

leaving you (h)

coz u aint never given me a (W)

reason to its just me and you, me and you, me and you (H)

n i aint neva sed I was (W)

leaving you (H)

coz u aint given you me a reason to (W)

its jus me and you (H)

im saying im sky fly, dark skin galaxy (W)

im with my smile, she cant stay mad at me (W)

im a wild child my last name casualty, so i like seeing nurses in outfits (W)

she can wear a skirt n ill work with the trousers, woah look i aint perfect,

im clownin my egos a problem were im working around it,

but he a throws a option to further the outings, (W)

me and you, me and you (H)

were out this world but the earths got us grounded, i can give your index a circle around it,

ring, its worth every pounds, bling but thats only when the times right, diamonds will shine like your smile when your outside, grim I know your down like 32, im down like me to, (W)

you got me feeling right, You girl i cant deny, you girl words i cant describe because i cant get enough of your love

you got me feeling right, You girl i cant deny, you girl words i cant describe because i cant get enough of your love (H)

look we aint nere falling out, coz she knows what the rules allow, and if here phones engaged, i just text her call me now, exclamation my juice aint water down,

i tell her blatant, n when we fool around i always see the back off her n she aint walking out,

i only got her tab now cos i bought her gown, but honey money aint a thing coz its all about, (W)

me and you, me and you (Haydon)

N I ain’t ever said I was (wretch 32)

leaving you (h)

coz u aint never given me a reason to(W)

so lets jus keep it like that, n we can stay close coz i feel it like that,

i make notes, believe i like cash, you can stay home n be in like rags, n we wont break the oaths coz jesus likes it like that,

you got me feeling right, You girl i cant deny, you girl words i cant describe because i cant get enough of your love

you got me feeling right, You girl i cant deny, you girl words i cant describe because i cant get enough of your love (H)

look i aint sayin its really love, im jus sayin she cheers me up, on a bad day girls come n go n i am tired of the campaign, my chrystals got me tired of the champagne, but you don’t get closer then us,

we share the same bed n I thought the sofa is enough, n on her bracelet it says there always in love, n it hurts me to say this aint only a crush, (W)

you got me feeling right, You girl i cant deny, you girl words i cant describe because i cant get enough of your love

you got me feeling right, You girl i cant deny, you girl words i cant describe because i cant get enough of your love (H)

girl you like me like that, n you want me girl, you are verything I want,everything that i need, we aint gotta sing much all i need is your touch,n we’ll fall in love, ohhh (H) my baby


I said im feeling you baby, I said im feeling you baby,

I said im feeling you baby, I said im feeling you baby, I said im feeling you baby, I said im feeling you baby, I said im feeling you baby, I said im feeling you baby (W)

About Wretch

From my space


After years of endeavour, Wretch 32 is now recognized as one of the leading urban artists that the UK has to offer. In 2009, he performed in every city in the country and to date his music catalogue has independently sold over 15,000 units. Already this year, Wretch 32 has been honoured with the Best Hip Hop award at OMA (Official Mixtape Awards) and he now plans to expand his profile and clothing line Wretchroboys.

Wretch 32 is heavily supported by radio stations such as BBC 1Xtra, Kiss FM and Choice FM. He has even won an award from BBC 1Xtra to acknowledge his high volume of radio play. His renowned word play has made him a firm favourite amongst DJs and captured the heart of audiences not only in the UK but across Europe. In fact, despite never being signed Wretch 32 has performed in venues which include The Indigo O2, The BBC Big Weekender and the Hip Hop Kemp Festival in Czech Republic.

Wretch 32 already has a popular twitter with over 10,000 followers, a blog and now launches his new website Wretch32.com with a free mixtape. He is currently working on his new album Black and White which is due for release later this year.

Having already collaborated with Chipmunk, Wiley, Sway and Mike Skinner, this year you can expect to see Wretch 32 achieve big things!!



From grime pedia


Wretch 32 (real name Jermaine Sinclair) is a grime MC and rapper from Tottenham, North London. He was a member of the grimecollective "Combination Chain Gang", before forming The Movementwith Scorcher, Ghetto, Devlin and Lightning. Despite his claims to be a grime MC, Wretch has faced frequent criticism from dedicated grime fans, who accuse him of making "bait" hip-hop which he attempts to pass off as grime music. This is due to his unusually impressive technical lyrical ability (more often assocaited with rap) for a grime MC, his fairly monotonous flow and a tendency to spit over hip-hop sounding beats. He is also often associated with theTMT crew, also from Tottenham, due to his close relationship to fellow Tottenham rapper Cell 22. The pair have made several songs together.

Chosen Track

Wretch 32

A UK grime/hip hop artist

Me and you ft Haydon


Production Log

soon i'll be uploading ....

My questionnaire results (target audience research)

-Information on artist
-Track i have chosen
-Analysis of lyrics
-Actors
-Storyboard for video
-Upload track
-Prop list and shooting schedule
-Equipment list
-Research into music channels
-Possible themes