CD Disc:
Billboard and Poster:
Inlay Cards:
CD Covers Front and Back:
Monday 2 May 2011
Final Ancillary Products
Record Company Logo:
CD Disc:
Billboard and Poster:
Inlay Cards:
CD Covers Front and Back:
CD Disc:
Billboard and Poster:
Inlay Cards:
CD Covers Front and Back:
Finalising the Poster
Development 4:
Finally we added a thicker outline around the writing, which we felt would allow the text to stand out exceedingly well. We thought it would also allow it to build a strong consistency with style of the typography with the artist name and album title writing. Due to it being very bold and strong, it also works very conveniently and appropriately towards the macho-like and male orientated 'Grime' genre as well. However the strong outline of the white also provides a similar tone of the smoothness and sleekness that can be found within other ancillary products and the music video on a whole
Development 3:
A small outline was added right over the black outline of the original design. However, although the form of this looked good, we still believed more could be done to improve on the the outline and make it fit better with the 'Goin Wretchro' text.
Development 2:
A slight white outline was added towards the 'Wretch 32' writing, and although it made the writing stand out and look more appealing, it still didn't seem to be enough of a change that was necessary towards the design.
Development 1:
The original poster design here had a black, and slight grey outline over the 'Wretch 32' writing. However we decided to work on applying subtle changes towards it and providing a form of a white outline around the writing. This was in order to make the name of the artist stand out better, become of greater visual attraction, and make it fit in more well when in combination with the 'Goin Wretchro' album name on the poster. We also removed the shades of black towards the top of the writing of the artist's name, as we believed it made the typography look too dark in certain areas.
Finally we added a thicker outline around the writing, which we felt would allow the text to stand out exceedingly well. We thought it would also allow it to build a strong consistency with style of the typography with the artist name and album title writing. Due to it being very bold and strong, it also works very conveniently and appropriately towards the macho-like and male orientated 'Grime' genre as well. However the strong outline of the white also provides a similar tone of the smoothness and sleekness that can be found within other ancillary products and the music video on a whole
Development 3:
A small outline was added right over the black outline of the original design. However, although the form of this looked good, we still believed more could be done to improve on the the outline and make it fit better with the 'Goin Wretchro' text.
Development 2:
A slight white outline was added towards the 'Wretch 32' writing, and although it made the writing stand out and look more appealing, it still didn't seem to be enough of a change that was necessary towards the design.
Development 1:
The original poster design here had a black, and slight grey outline over the 'Wretch 32' writing. However we decided to work on applying subtle changes towards it and providing a form of a white outline around the writing. This was in order to make the name of the artist stand out better, become of greater visual attraction, and make it fit in more well when in combination with the 'Goin Wretchro' album name on the poster. We also removed the shades of black towards the top of the writing of the artist's name, as we believed it made the typography look too dark in certain areas.
Wednesday 27 April 2011
Evaluation Q1
Similar Conventions
• We used black and white effect to signify the scene we are showing is a flashback, this is used in other music videos for the same purposes. The black and white effect can be helpful as it is something that audiences are familiar with making it easier for audiences to follow our music video.
• The costume we used in most scenes was similar to that of grime and Hip Hop artists. For example, we made the artist wear a chain, baseball cap and sports wear clothing in many scenes. This shows audience that the song we are making belongs to the grime genre. As our song has parts which are RnB we also tried to make our artist wear a costume that is conventionally seen in RnB music videos. Some examples of how we did this in our music video was shown in the performance scenes were both our artist are wearing smart clothes such as a shirt and jumper.
• We did some filming in an urban area which we thought would be suitable as it is a style of location conventionally scene in grime music videos. Also some audiences from urban areas may identify with the artist if he is in a urban area, as the artist will seem more down to earth.
• One of the themes we used in the music video is a love triangle. This is a theme most conventionally seen in RnB music videos, as our video is Grime/RnB we felt it was important to portray the RnB side of our music video as well as the grime genre. One of the ways we did this was through the theme and sub plot of the love triangle scene in our music video. However, the love triangle scene is not very long and not the main plot of our music video so we were aware we had to do more to make our music video seem more like an RnB music video.
• Another them which we used in our music video which is also conventional narrative of RnB music videos. The conventional narrative we used is the main performer and his girlfriend breaking up, and the main performer trying to win her back. This type of narrative is conventionally seen in RnB music videos so we decided to make it the main plot of our music video. It is important for our group to show audiences that our music video is both Grime and RnB, the narrative that we used is the main way in which we show audiences that our music video is also RnB.
• We represented our main artist as dominant in the music video, this is shown by the fact that the female he is with being passive compared to the main artist. this is conventionally seen in Hip Hop music videos, in music videos from this genre we normally see the more dominant character being played by the male.
• Some of the props we used are conventionally seen in the grime genre such as a microphone, chain, earing and baseball cap. These props will almost always be seen in a grime music video so for us to use them clearly states to some audiences that we are making a music video which is mostly of the grime genre. Props such as the ones we used are one of the main conventional features of the grime genre which is a sub genre of the Hip Hop genre.
• In our music video there is positive conclusion, as the couple are back together. This happy ending is conventionally seen in RnB music videos as we normally see the couple getting together in the end. this is another convention of the RnB genre that we used.
Developed conventions
• Including a narrative in a genre that is predominantly performance based. We felt as though it was important to use a narrative in our music video because it may be dull to some audiences if we only made our music video performance based. In the grime genre the music videos are predominantly performance videos, so for our group to base our music video around both performance and narrative is a way in which we developed the conventions in our genre.
• Our music video is a hybrid genre of the RnB and grime genre. The grime genre normally appeals to a niche genre which is predominately made up of young males who are also interested in Hip Hop. The fact that the grime genre is a sub genre of Hip Hop means that the two genres share many conventions such as costume and props that are similar. However, as our music video is also partly RnB means that our music video also appeals to a mainstream audience as RnB music videos have a universal appeal. This is not the case with the grime genre as it is more likely to appeal a UK based audience as the genre grime is not well known outside the UK.
• The main influences for our music video is modern grime and RnB music videos, as there has been an increase in the production of these types of music videos. This has been done by many grime producers in order to make them appeal to a more mainstream audience, as many grime music videos find it difficult to appeal to mainstream audience. We thought that a combination of the genres would be a good choice for us as it is two genres we know very well.
Challenged the conventions
• By the people couple splitting up/ staying together. In our music video the male performer is trying to win back his girlfriend. This means that in some scenes in the music video the female is more powerful and dominant in the relationship. In the grime genre we do not conventionally see this representation of females.
• Through the use of inter-textual reference we have challenged the conventions of both the grime and RnB genre. These genres do not normally have intertextual references so for us to use them in a RnB/grime music video shows that we have tried to an extent distance our self from stereotypical music videos. In music videos of this genre it is not conventional to have intertextual reference. we used intertextual reference for one main reason, this was to make our music video different and stand out. The intertextual reference we used was from the artist Common whose music video is called Come close.
• A way we tried to challenge the conventions of the grime genre was by making our artist not act so "macho" and powerful. this gives our artist a representation which is challenging that of the grime genre. We decided to represent our artist in such a way so that we could make our music video different and not so cliché. In grime music videos it is conventional for the artist to be represented as powerful and very manly, whereas in our music video we tried to not represent our artist like this all the time.
• Another way in which we challenged the conventions of our music videos genre is through the way we tried to portray our artist. In our music video we tried to make our main performer not act so manly and powerful like how artists from the grime genre are conventionally represented. We tried to represent our artist as caring and protective of his girlfriend, this is a representation that is not conventionally seen in grime music videos as in music videos of this genre the male performers are not stereotypically represented as caring and protective.
• A further way in which we challenged the conventions of our genre was by the way we made our artist perform the lyrics. In our music videos we made the artist perform the lyrics of the song to the main girl in the video. This made it seem as though the artist is talking to the girl through the lyrics. This is not conventionally how grime artists perform in grime music videos.
• The use of many locations in our music video challenges the conventions of the grime genre. In the grime genre the music videos do not use many locations as the emphasis is more on the lyrics and performance. In our music video we decided to use many locations so that our music video would look more professional and entertaining.
• We used black and white effect to signify the scene we are showing is a flashback, this is used in other music videos for the same purposes. The black and white effect can be helpful as it is something that audiences are familiar with making it easier for audiences to follow our music video.
• The costume we used in most scenes was similar to that of grime and Hip Hop artists. For example, we made the artist wear a chain, baseball cap and sports wear clothing in many scenes. This shows audience that the song we are making belongs to the grime genre. As our song has parts which are RnB we also tried to make our artist wear a costume that is conventionally seen in RnB music videos. Some examples of how we did this in our music video was shown in the performance scenes were both our artist are wearing smart clothes such as a shirt and jumper.
• We did some filming in an urban area which we thought would be suitable as it is a style of location conventionally scene in grime music videos. Also some audiences from urban areas may identify with the artist if he is in a urban area, as the artist will seem more down to earth.
• One of the themes we used in the music video is a love triangle. This is a theme most conventionally seen in RnB music videos, as our video is Grime/RnB we felt it was important to portray the RnB side of our music video as well as the grime genre. One of the ways we did this was through the theme and sub plot of the love triangle scene in our music video. However, the love triangle scene is not very long and not the main plot of our music video so we were aware we had to do more to make our music video seem more like an RnB music video.
• Another them which we used in our music video which is also conventional narrative of RnB music videos. The conventional narrative we used is the main performer and his girlfriend breaking up, and the main performer trying to win her back. This type of narrative is conventionally seen in RnB music videos so we decided to make it the main plot of our music video. It is important for our group to show audiences that our music video is both Grime and RnB, the narrative that we used is the main way in which we show audiences that our music video is also RnB.
• We represented our main artist as dominant in the music video, this is shown by the fact that the female he is with being passive compared to the main artist. this is conventionally seen in Hip Hop music videos, in music videos from this genre we normally see the more dominant character being played by the male.
• Some of the props we used are conventionally seen in the grime genre such as a microphone, chain, earing and baseball cap. These props will almost always be seen in a grime music video so for us to use them clearly states to some audiences that we are making a music video which is mostly of the grime genre. Props such as the ones we used are one of the main conventional features of the grime genre which is a sub genre of the Hip Hop genre.
• In our music video there is positive conclusion, as the couple are back together. This happy ending is conventionally seen in RnB music videos as we normally see the couple getting together in the end. this is another convention of the RnB genre that we used.
Developed conventions
• Including a narrative in a genre that is predominantly performance based. We felt as though it was important to use a narrative in our music video because it may be dull to some audiences if we only made our music video performance based. In the grime genre the music videos are predominantly performance videos, so for our group to base our music video around both performance and narrative is a way in which we developed the conventions in our genre.
• Our music video is a hybrid genre of the RnB and grime genre. The grime genre normally appeals to a niche genre which is predominately made up of young males who are also interested in Hip Hop. The fact that the grime genre is a sub genre of Hip Hop means that the two genres share many conventions such as costume and props that are similar. However, as our music video is also partly RnB means that our music video also appeals to a mainstream audience as RnB music videos have a universal appeal. This is not the case with the grime genre as it is more likely to appeal a UK based audience as the genre grime is not well known outside the UK.
• The main influences for our music video is modern grime and RnB music videos, as there has been an increase in the production of these types of music videos. This has been done by many grime producers in order to make them appeal to a more mainstream audience, as many grime music videos find it difficult to appeal to mainstream audience. We thought that a combination of the genres would be a good choice for us as it is two genres we know very well.
Challenged the conventions
• By the people couple splitting up/ staying together. In our music video the male performer is trying to win back his girlfriend. This means that in some scenes in the music video the female is more powerful and dominant in the relationship. In the grime genre we do not conventionally see this representation of females.
• Through the use of inter-textual reference we have challenged the conventions of both the grime and RnB genre. These genres do not normally have intertextual references so for us to use them in a RnB/grime music video shows that we have tried to an extent distance our self from stereotypical music videos. In music videos of this genre it is not conventional to have intertextual reference. we used intertextual reference for one main reason, this was to make our music video different and stand out. The intertextual reference we used was from the artist Common whose music video is called Come close.
• A way we tried to challenge the conventions of the grime genre was by making our artist not act so "macho" and powerful. this gives our artist a representation which is challenging that of the grime genre. We decided to represent our artist in such a way so that we could make our music video different and not so cliché. In grime music videos it is conventional for the artist to be represented as powerful and very manly, whereas in our music video we tried to not represent our artist like this all the time.
• Another way in which we challenged the conventions of our music videos genre is through the way we tried to portray our artist. In our music video we tried to make our main performer not act so manly and powerful like how artists from the grime genre are conventionally represented. We tried to represent our artist as caring and protective of his girlfriend, this is a representation that is not conventionally seen in grime music videos as in music videos of this genre the male performers are not stereotypically represented as caring and protective.
• A further way in which we challenged the conventions of our genre was by the way we made our artist perform the lyrics. In our music videos we made the artist perform the lyrics of the song to the main girl in the video. This made it seem as though the artist is talking to the girl through the lyrics. This is not conventionally how grime artists perform in grime music videos.
• The use of many locations in our music video challenges the conventions of the grime genre. In the grime genre the music videos do not use many locations as the emphasis is more on the lyrics and performance. In our music video we decided to use many locations so that our music video would look more professional and entertaining.
Tuesday 26 April 2011
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